British Cinema
Hammer Film Productions
began as a small family business based in London in 1934. The production team
was very limited and often used the same writers and editors for many of their
films and even used the same actors such as Christopher Lee who featured in twenty-two productions. The films created and distributed by the company Exclusive were low
budget and quickly made with poor camera work and were made purely for the
purpose of earning some money. These were known as ‘quota-quickies', and were used to
fill in the gaps beside the more expensive, well-made films. In Britain at the
time 25% of films screened had to be British since the Cinematograph Films Act in 1927, meaning these poorly made films
were screened anyway.

Hammer
films were known to be particularly formulaic, often very similar, with a focus
on British landscape, folklore, superstitions and rural spaces outside
modernity as well as monster films such as the mummy. There was also a fascination with religion, cults and what is beyond
death which mimicked the loss of faith in the institutions of British society
such as education, politics, law and the church. In addition, many of their
films were set in the past rather than the modern day and were derived from
gothic novels such as Frankenstein, Dr Jekyll and Mr Hyde and Dracula. This was then broken with the release of the 1973 film The Wicker Man, which broke many of the stereotypes of Hammer films and was a huge success. Although many of Hammer's films were indeed successful, they rarely chose to create something new and different after the release of Quatmermass, rather opting to produce sequel upon sequel and portray stories that had already been told through previous films or in gothic novels and audiences eventually got bored.

1957 market the release of the first colour horror film, The Curse of Frankenstein which proved hugely successful and was something that had
never seen before and started a new wave of horror that benefits from art cinema, marrying art with the horrific. The film featured gruesome imagery with shots of brains in jars and severed limbs, different from the more reserved American horror films at the time.

By 1970, Hammer Productions began to decline and successful American movies with more refined special effects and larger budgets eventually brought about the end of Hammer as audiences were no longer interested. Similarly, to Hollywood, the British industry became less and less popular due to the emergence of the colour TV, allowing audiences to stay in the comfort of their home to watch a film rather than go to the movies. After
the decline of the British horror, they attempted to recover the market and produced three lesbian vampire films as other cinemas at the time often explored themes of sexuality such as Dario Argento. Many of their films such as Vampire Lovers, To The Devil A Daughter and The Satanic Rights Of Dracula began to feature full-frontal nudity and sex scenes and are regarded as some of the most explicit films to date.
Since then Hammer has produced very few films, one of them being the 2012 film The Woman In Black which was yet again an adaptation from a gothic novel and has largely died out, unlike Hollywood horror films which are still booming.
Since then Hammer has produced very few films, one of them being the 2012 film The Woman In Black which was yet again an adaptation from a gothic novel and has largely died out, unlike Hollywood horror films which are still booming.
British
horror can be compared to both New Zealand and German cinema. Although both influenced by the gothic novel, British horror films at the time featured more gore or extreme violence due to censorship in Britain not yet being as strict, while German Expressionism focused on distorted realities and exaggerated mise-en-scene. Strange and dark elements similar to the kiwi gothic are also visible in British horror films, such as The Woman In Black, which features a landscape that is ‘alive’ and trapping its
victims.
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